OTA promotions: why they are part of the distribution strategy
Promotions on OTAs have become one of the main tools for improving accommodation performance
Promotions on OTAs have become one of the main tools for improving accommodation performance
In 2026, technological integration in hotels is no longer optional, it is strategic
Avoid errors, optimize revenue, and gain operational efficiency Connecting the PMS (Property Management System)
For a long time, improving a hotel’s revenue meant looking at last year’s history,
In 2026, hotel distribution is no longer just about being present on the major
Managing online travel agencies (OTAs) such as Booking.com, Expedia or Agoda remains an essential
In many hotels, distribution seems to be under control: the channel manager is connected
In a sector where every booking matters and competition never stops growing, there is
In an increasingly competitive and digitalized hotel market, having an effective channel manager is


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