- The tourism group has started to work with Spanish hotels on dynamic rates
- The partnership consolidates an extensive and successful cooperation between the TUI Group and Dingus®
After a long and solid partnership, it is “very satisfying for Dingus® to move forward with TUI in its new strategies and become the first Spanish channel manager to connect hotels to TUI Dynamic European Markets”, says Milena Galindo, VP Strategy & Partnership, who recalls that “Dingus® has been integrated with the operator for many years to download FIT bookings from its main markets. Now we also have the opportunity to participate in TUI’s commitment to dynamic rates, using the strength of their consolidated brand as a traditional wholesaler to launch a business adapted to new travellers. This is also a great opportunity for our connected hotels in Spain”.
Nicki Sohnrey (TUI Director Markets Product Acco Only & Dynamic) said: “The partnership with Dingus® is an important part of our dynamic sourcing strategy and helps us to be even faster and more agile. By working with this channel manager, which is a key partner for us, we are expanding our portfolio of bookable hotels, offering our customers even more choice and continuing to grow in many destinations. I am very pleased with our relationship,” she said.
Dingus®: As a technology partner, we actively listen to hoteliers to understand their needs and objectives, as well as the distribution channels with their own motivations, growth objectives in target destinations, diversification and expansion of their market… We aim to develop a strategy for all, based on innovation to ensure the most advanced and competitive product offering, business knowledge in tourism and technology, expansion and internationalisation. Our catalogue includes more than 1,400 connected hotels offering 385,000 rooms.
TUI Group: Headquartered in Germany, the TUI Group is one of the world’s leading tourism companies. It offers its 19 million customers integrated services from a single source and covers the entire tourism value chain. The Group owns more than 400 hotels and resorts, 17 cruise ships and includes Europe’s leading tour operator brands and online marketing platforms. It also has five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. TUI is increasingly focusing on the expansion of digital platforms.
Cristina Torres. Dircom Dingus®
