Dingus’ participation in BTL 2026 made it possible to present its strategy as a benchmark technology partner for hotels, groups and chains in international markets. During the fair, held in Lisbon, we showcased the evolution of our solutions, strengthening our role as business enablers—especially in a context where distribution, data control and demand forecasting have become key priorities for the sector.
Paula Servera and Rodrigo Hernáez (SVP Strategy & Growth and Commercial & Sales Manager at Dingus, respectively) explained to the Portuguese market how Dingus “combines technology, analytics and strategic consultancy to support hotels in their digital transformation.”
Integrated solutions for a more competitive hotel ecosystem
We used the tourism event to introduce the advanced capabilities of Dingus +T®, the comprehensive platform that connects channels, data and strategy in a single operational environment. This tool allows hotels to “reduce technological complexity, optimise distribution and access more precise and actionable information about their business.”
We also presented the evolution of DataHotel, which incorporates generative and predictive AI functionalities “to increase the customer’s ability to anticipate and act with greater accuracy, reinforcing Dingus’ value proposition based on reliable data, not assumptions.”
With a portfolio of more than 1,500 hotels in 48 countries and an ecosystem of over 500 open integrations, we demonstrated to the Portuguese market our ability to scale, adapt to multiple markets and respond to the technological needs of different hotel profiles.
Paula Servera at HostSpeakers 2026
One of the most notable moments for Dingus was Paula Servera’s participation in HostSpeakers 2026, where she delivered the talk ‘Dingus’ keys to balanced distribution.’ Her presentation focused on offering a practical perspective on how hotels can build a more controlled, efficient and profitable distribution ecosystem, supported by connected technology and smart data usage. The session reflected Dingus’ distinctive approach: “combining advanced tools with strategic consultancy that enables hotels to evolve their commercial model from a holistic perspective.”
Progress in international expansion and partnership strategy
Participation in BTL 2026 marks a significant step in Dingus’ expansion plans. The fair enabled the consolidation of new contacts, progress in strategic agreements and the strengthening of our partnership policy as a way to generate added value across the tourism chain.
With a vision centred on innovation, proximity and active listening, Dingus reinforces its commitment to developing solutions that address real market needs and support hotels in a scenario where technology is a defining competitive factor.
Cristina Torres. Dircom Dingus
