A team of 21 professionals from departments such as Connectivity & Partnerships, Customer Success, Customer Service, and Commercial & Sales, among others, travelled from Dingus offices in Spain and Mexico to represent the company at Fitur 2026. This year’s edition was especially significant, as Dingus participated with its own stand for the first time and unveiled the Knowledge Pavilion, a space designed to share strategic vision, technology, and innovation with clients, partners, and new contacts.
At the Madrid trade fair, Dingus reaffirmed its commitment to the technological evolution of the tourism industry, presenting a value proposition focused on addressing the main challenges facing the hotel sector through technology and knowledge: optimising distribution, maximising revenue, and anticipating demand. All of this is delivered through Dingus +T®, the all-in-one platform that connects channels, data, and strategy within a single environment, offering hotels, groups, and chains a global and operational view of their business.
At Fitur 2026, Dingus highlighted key challenges in the hotel industry, such as technological fragmentation, pressure on margins, and the growing need to make decisions based on reliable data. Its ‘all-in-one’ approach enables the centralisation of reservation management, distribution, and data analysis, simplifying processes and improving operational efficiency. In this context, DataHotel played a leading role: “We presented the new version, designed to offer a user experience focused on analysis and decision-making, incorporating generative and predictive AI to enhance clients’ decision-making capabilities.”
Global connectivity, open integration and international growth
With more than 1,500 hotels connected across 48 countries and over 13 million bookings managed each year, Dingus continues to strengthen its international footprint. Its technology ecosystem, supported by more than 500 active integrations, demonstrates the company’s ability to adapt to different markets, business models, and hotel typologies, while maintaining high levels of reliability and scalability.
The open integration approach through Open API enables seamless connectivity with CRS, RMS, CRM, and other solutions within the hotel technology ecosystem, avoiding data silos and allowing each hotel to build a digital architecture aligned with both current needs and future growth. This is complemented by a personalised strategic consultancy model, which supports hotels in defining and optimising their distribution strategy to maximise results and long-term profitability.
According to Jaume Monserrat, CEO of Dingus, “new short-term business opportunities are opening up for the company, adding to our expansion plans in target markets for our product niche. We expect to finalise some of these opportunities during 2026, driven by the interest and potential identified at Fitur.”
Meanwhile, Agustina Salord, Managing Director, highlights that “Fitur has once again confirmed that Dingus’ purpose is built on close relationships that help us accurately understand the needs of clients and partners. At Dingus, innovation goes beyond software and is expressed through services and solutions designed to achieve shared success.”
Paula Servera, SVP Strategy & Growth, emphasises the value of the event, noting that “the Madrid trade fair has once again been the main meeting point for sharing and absorbing market knowledge. We continue to listen to the industry and confirm that the solutions we are developing respond to its needs.”
Finally, Milena Galindo, SVP Strategy & Partnerships, adds that “we have reinforced our commitment to the company’s partnership strategy, consolidating it as a strategic pillar to act as a business enabler for the tourism industry value chain.”
Dingus’ next stops on the international tourism trade fair circuit will be Vitrina Turística Anato (Bogotá), BTL (Lisbon) and ITB (Berlin).
