- The organisers of the 45th edition of the Madrid International Tourism Fair estimate that 155,000 professionals took part in the first three days.
- Dingus team at Fitur has completed an intense agenda of meetings and gatherings related to the areas of management, connectivity, commercial, customer service and customer success.
The trend in 2025, according to experts and industry leaders present at Fitur, is one of growth in tourism and spending, driven by strong demand. This is also the general impression of Dingus after participating in the International Tourism Fair held in Madrid, once again this year with a stand in Pavilion 10 of Ifema.
The connectivity department came to this 45th edition with the results of 2024 as its main credence, thanks to the certification of 72 new channels with different areas of distribution during the past year. These include more than 7 bed banks in Argentina, Central America and Europe, more than 10 incoming agencies in the Caribbean, Central Europe and the United Arab Emirates, more than 10 online agencies with origins in the United States, the United Kingdom and Central Europe, as well as more than 20 TTOOs for destinations such as South America, North America, the Caribbean and Eastern Europe, among others.
Our customers have particularly appreciated the addition of the new PMS and RMS operating in Central America, the US and Europe, and connectivity partners have particularly appreciated the proposals for collaboration with Dingus to gain visibility in the destinations.
In the customer service and customer success meetings, it was particularly inspiring to hear the hoteliers’ feedback on how we make their work easier and more efficient, how they have grown in sales as a result, or how they appreciate the value of the data we provide, because it helps them to make decisions.
In numerous meetings we have heard that we are their main channel manager and that many only contract integrated channels with Dingus. We appreciate that their commitment to our technology is also related to security and trust, and that they value the proximity, constant monitoring and support that they say they do not find in other suppliers. We are certain that we are a fundamental technological partner in their management and that this year we are going to work on all the proposals for improvement.
For its part, the sales delegation has received confirmation that the majority of customers closed 2024 with exceptional sales, which they largely attribute to the distribution technology provided by Dingus. For many of them, this year is also one of growth and they want to continue to count on our channel manager as a reference, because it allows them, for example, to load multiple contract casuistry such as early booking, offers, supplements, etc., which makes us a strategic partner for their business.
One year after its arrival on the market, Dingus DataHotel has also made a name for itself among hotels, which perceive the platform as an effective tool for analysing the market and making decisions in real time, which helps to increase sales and optimise distribution. Having, for example, a report on the channels that sell the most and contextual information, provides great added value. But at Fitur we have also been able to listen to what both customers and leads ask for and need, which will be very useful to continue evolving and designing our proposal.
For Dingus SVP Strategy & Growth, Paula Servera, Fitur has once again been an ‘excellent opportunity to meet with market players, as collaboration is essential to be able to offer the best offer to the hotel client, especially in a context of so many changes in distribution. The positioning of Dingus today means that large companies are also looking to us to increase their network of clients and complement their services. Strategic alliances are a clear trend that we continue to promote’.
Agustina Salord, who made her debut as Managing Director of Dingus, believes that this edition has allowed us to reinforce the role of the technology company as a driver of transformation and innovation. But ‘customer proximity is a lever of value that we wanted to consolidate, showing them that we put them at the centre to reinforce ourselves as an effective business facilitator’. Salord also highlighted the collaboration strategy for destinations ‘supporting their visibility among our hotel customers and connectivity and distribution partners’ with whom we are already outlining actions to be deployed this year.
The CEO of Dingus, Jaume Monserrat, believes that ‘the intensity of business for the company at Fitur has been demonstrated not only in the almost complete fulfilment of the extensive agenda closed in recent weeks, but also in the approach being taken by our various hotel clients, who are clearly committed to further increasing their distribution technology. This is undoubtedly very good news for us, especially knowing that we have the best portfolio of integrations, in constant growth, to respond successfully’.
Cristina Torres. Dircom Dingus®
