Under the title of ‘The value that comes from abroad: internationalise to compete’, the Impulsa Balears Foundation has just held the last specialised conference with which the shared knowledge platform for the global competitiveness of the islands disseminates the economic indicators and the most reliable trends for tackling the socio-economic growth of the archipelago.
On this occasion, the conference held at the Chamber of Commerce of Mallorca focused on promoting the internationalization of the business fabric of the Balearic Islands, something “fundamental to improve global competitiveness, as it encourages the simultaneous activation of strategic levers around innovation in products and services, attracting talent, acquiring new management skills and exploring new markets, among others”. Antoni Riera, technical director of the foundation, said that “open a window to the outside is to open a new avenue for the creation of value” and to illustrate it invited representatives of those who consider “five vectors to capture the value that comes from abroad“, according to the results of the interactive database with which Impulsa Balears monitors the export capacity of goods from the Balearic Islands”.
One of them was Hitt Group which, with the Dingus brand, served as an example of the peculiarities of exporting an intangible good, such as software for hotel distribution. CEO and co-founder Jaume Monserrat highlighted the ability to anticipate “the changes that global megatrends bring about in production and consumption habits, aimed at satisfying the needs of real and potential customers. In our internationalized project in Mexico, betting on proximity to our clients forces us to mimic the business community in the target markets and face aspects such as the multicultural challenge“. And all this, in Monserrat’s opinion, placing at the centre of the strategy “the most tangible and valuable thing that Dingus and Hitt have as their main asset: the people who make the group’s day-to-day life possible”.
The day also featured exhibitions by Gori Bibiloni, a founding member of Carob, as an example of differentiation; Gabriel Coll (CEO of Quely) in terms of continuous improvement; Mats Lindhom, sales and marketing director of Calzados Bestard representing the adaptation vector, and the commercial director of Estel Ingeniería y Obras, Pau Ginart, endorsing the global vision as an incentive to go out to the foreign market.
From Dingus we are especially grateful to the Impulsa Balears Foundation for the invitation to the event, giving us the opportunity to defend the technological sector for tourism with the seal of the islands.