How to increase family bookings
with a smart distribution strategy
Discover how hotels are using Dingus and Booking.com to implement a smart distribution strategy that attracts more families, increases the profitability of each booking, and reduces operational complexity.
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What you'll learn
How to turn the family segment into a steady source of revenue.
With Booking.com and the Grupotel success story, we'll analyse the real opportunity in the family segment and how well-executed distribution directly impacts bookings and profitability.
The business opportunity in the family segment
An overview of the family segment in leisure tourism: its global weight, the trends that define it, and what Dingus's internal data reveals about its real behaviour in hotel distribution.
What families look for when booking on Booking.com
They want certainty: where each member sleeps, what children pay, what room type is available. An ambiguous policy or a poorly defined capacity is enough to lose the booking.
How to improve visibility and conversion in the family segment
Families use filters intensively. If your inventory isn't properly configured, you won't appear. We'll cover the foundations of optimal distribution to be present at every step of the decision process.
Real case: Grupotel
What decisions they made, how they optimised their family strategy, and the results they achieved in profitability and booking acquisition.
Is this for me?
For hotels working with Booking.com that want to get more from the family segment
Aimed at Revenue Managers, distribution managers, commercial directors, general managers and owners looking to increase family bookings without adding operational complexity.
Make the most of the Dingus + Booking.com combination
You already have the best connectivity available. Learn how to get the most out of it with a well-executed family distribution strategy.
- How to optimise your family distribution strategy on Booking.com.
- Which practices generate the most family bookings at hotels like yours.
- How to improve profitability and operational efficiency in this segment.
- The Grupotel case as a reference applicable to your own operations.
Find out why the Booking.com integration makes all the difference
Not all channel managers offer the same level of integration. Dingus is a Premier Plus Connectivity Partner of Booking.com, which translates into greater visibility, better data transmission and more family bookings.
- What concrete advantages a Premier Plus connectivity brings.
- Why integration quality impacts visibility and conversion.
- What results hotels combining Dingus and Booking.com achieve.
- What opportunities you may be missing with your current integration.
Understand the real impact distribution has on your results
Manual management creates more operational burden, more room for error and less ability to react. You'll see how the most efficient hotels use technology to grow in the family segment without increasing complexity.
- What family bookings may be slipping through the cracks.
- How to improve operational efficiency and reduce errors.
- What role a channel manager plays in modern distribution.
- How to connect strategy, technology and profitability.
Speakers
Three experts, one complete view
of the family segment.
Dingus and Booking.com, backed by the Grupotel success story. A practical session focused on strategy, distribution and real results.
Paula Servera
Growth
Head of strategy and growth at Dingus. She will open the webinar with an overview of the family segment in leisure tourism: the global market context and Dingus's internal data showing the real weight of this segment in hotel distribution.
Dingus® · Premier Plus Connectivity Partner
Lluis Fuster
Business Manager
Connectivity and partner specialist at Booking.com. He will bring a direct channel perspective on visibility, conversion and what sets the best-positioned hotels apart in the family segment.
Booking.com
Marie Buchot
Manager
Booking.com expert with direct experience in the family segment. She will share how hotels can optimise their presence and family rate strategy to improve positioning and conversion on the platform.
Booking.com
