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Smart Travel News · Gran Canaria 2026

Distribution
isn't about choosing,
but complementing

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with real industry data from the Canary Islands.

Paula ServeraSVP Strategy & Growth

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AI moves fast, the market doesn't all move at onceDingus · STN Gran Canaria · September 2026

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What you'll find

A growing destination. Data to drive decisions.

Gran Canaria data to understand how the destination is evolving, how travellers book and what to expect from winter 2026.

How Gran Canaria travellers book
44% book more than three months in advance, 3 in 4 book on mobile and 77% choose free cancellation.
Different markets, different speeds
The UK and Spain account for 64% of room nights, with Spain growing 14.66%. Which channel leads in each market.
How the destination's sales are distributed
Tour operators and OTAs account for 61%, while direct sales now represent almost 1 in 5 room nights. No channel exceeds 35%.
Winter 2026 forecast
Starting point, key booking window, source markets and opportunities from November 2026 to March 2027.