We start the month of October with the arrival of Alltours to the Dingus® connectivity catalogue. This important addition to our distribution map strengthens our commitment to offer the biggest and best sales opportunities to connected hotels.
Alltours is one of the five largest operators in Germany and, in addition to the tour operator, includes a network of travel agencies, a hotel network (mainly on the island of Mallorca) and the incoming travel agency Allsun, with which we have integrated for the downloading of bookings for the Alltours and ByeBye brands.
In fact, we believe that this integration will have a major impact for our hotel customers in the booking management operation, given the high volume generated by this sales channel from the German market.
The Düsseldorf-based tourism group has the Canary Islands as the winter destination with the highest demand and volume of bookings, while in the other Spanish archipelago, the Balearic Islands, the island of Mallorca also has an extensive winter programme “especially interesting for hiking and sports enthusiasts. There is a wide range of cycling and mountain biking, climbing, tennis and golf,” they explain on their website.
Bookings for Spain in October 2022
Alltours is integrated at a time when October bookings in Spain are showing interesting green indicators. The analytical platform Dingus® DataHotel shows us how, compared to October 2021, bookings for the same month this year have increased by 1.6% in hotels connected to Dingus® in the Spanish national territory (more than 930) and operating on these dates. Room nights sold grew by almost 18 percentage points to almost 2,177,600 and confirming that stays have been extended.
More than 61% of the bookings generated have been confirmed within 90 days, so we expect to see more last minute sales. Cancellations, on the other hand, have decreased by more than 20% and stand at an average of 24%.
Connectivities are an essential and strategic part of Dingus®
We are dedicated to each of them in an intensive way, ensuring not only that they meet the needs and priorities of our customers, but also that they offer the maximum possible functionality and profitability. As a technological partner of the hotel establishment for commercial management – from availability distribution to reservation management – and taking into account all the technical evolution of the sector, we consider as connectivities from the services added to the web (such as chatbots and sales reinforcement messages), to sales management tools, reservations and collections, through sales and distribution channels.
We have our own integration protocols, something that allows us to adapt to the technical, commercial and operational needs of each sales channel, making the most of the functionalities of our tools. And since we are constantly evolving them according to the needs of the market and our clients, we have the agility to transfer those product and market advances to our integrations. By opting for integrations based on our APIs, we achieve greater agility of integration and incorporation of sales channels to our portfolio, which exceeds 500 connectivities. Thanks to the interconnection of all of them with more than 1,300 hotels in 28 countries and 51 destinations, we manage more than 2 billion product search requests per month.
Cristina Torres. Corporate communication and media relations