“The launch of vaccines in many parts of the world means we are finally starting to see pent-up demand turn into bookings. Working together, we can meet the needs of today’s travellers and make the most of this important summer season”. This is how Booking.com introduces its guide for summer 2021 that we at Dingus, as a Premier Partner, want to pass on to the hotels in our catalogue of clients that are connected to the travel and accommodation platform. Objective: to value the opportunity to take advantage of the functionalities of integration and turn every occasion, recipient and booking channel into a competitive advantage.
Booking.com has created the ‘Summer 2021 Guide’ to help the hotel “maximise property success this summer and better address the key traveller behaviours we are seeing right now”. According to its data, this summer:
- They are looking for stays until September, starting last June. More than a third of searches are made in the summer months. So it’s important to optimise availability when it comes to capturing this demand. How? Click here and find out more.
- They are looking for flexibility: 90% of travellers are booking flexible rates this season. Find out here how flexible date changes make it easier for the hotelier to respond to guests’ requests and modify their booking dates if they change their plans, reducing the likelihood of cancellations.
- They plan to stay longer. Booking.com records a higher proportion of bookings for stays of seven or more days than in 2019. Access long-stay rate plans.
- They are looking for safety guarantees: 70% of travellers say they are more likely to book if they are clear about the health and safety measures in place at their choice, while the property that shows what it has in place gets 11% more bookings. Click here to find out how to reassure guests.
- More ‘genius’ bookings. Genius members have seen 29% more bookings. See the benefits of this powerful marketing tool here.
- com app and mobile are booking more: more than two-thirds of bookings on the platform are now made on mobile devices. 80% use a mobile app to search for travel, 50% of accommodation searches and bookings are made from mobile, and mobile rates provide platform partners with 28% more bookings from mobile traffic.
Approaching every integration from a business perspective is a Dingus strategy to ensure that the connectivities in our catalogue are always optimised and geared towards maximising the benefits for hotels and increasing competitiveness by optimising market criteria. The result: increased sales for our clients. We hope you find these tips from Booking.com useful.
Cristina Torres. Corporate communication and media relations