• The accreditation reinforces the partnership relationship with Booking.com and the commitment to promote the visibility of the integration and the functionalities offered to hotels connected to Dingus. Objective: increase hotel sales

Approaching each integration from a business perspective is a Dingus strategy to ensure that the connectivities in our portfolio are always optimised and geared towards maximising the benefits for hotels and increasing competitiveness by optimising market criteria. The result: increased sales for our customers.

In addition, we maintain corporate relationships as a partnership with the channels that make up our distribution map, constantly reviewing commercial, operational and technical aspects of integration. All of this so that they translate into more and/or better sales options for customers. This business and service policy has enabled us to become a Booking.com Premier Partner for the second consecutive year. At a time when sales in hotels connected to Dingus are led by 44% by OTAs and, of these, Booking.com accounts for 30.6%, we believe that some of the proposals of the channel that we are going to pass on to our clients may be of interest.

It is about, for example, adding a mobile rate, increasing the visibility of the hotel and capturing the demand in these environments. Why? Because according to Booking.com data, 75% of bookings are made on them. Mobile is by far “the most important channel for bookings, and is associated with interesting behaviours. For example -Booking.com points out- the most recurrent bookings are made more often on the app, and the first bookings are made seven times more often on a mobile browser”. In addition, adding a mobile rate can help the visibility of the accommodation in a specific demographic group: younger users. 65% of bookings have been made on the phone by customers under the age of 35.

And by adding an early booking rate, the hotel can secure bookings and revenue in advance. This option helps boost occupancy at the beginning of the season, attracting customers who book their travel early. Booking.com recommends setting this promotion “for a minimum of 15 days in advance of check-in”.

Dingus proposes to value the opportunity to take advantage of the functionalities of our integrations, in this case Booking.com, so that our clients can turn the rates for each occasion, recipient and booking channel into a competitive advantage.