- This November we welcome our connectivity catalogue to Goibibo/MakeMyTrip, India’s OTA with a global presence and a strong presence in Asian destinations, especially recommended for hotels that want to diversify their markets.
“No idea is too big, and no problem too difficult.” This is the business philosophy that explains part of the success of MakeMyTrip, a pioneer in India’s online travel industry founded in 2000, which empowers the traveler with instant bookings and full options. The company began in the US-India travel market, with a range of value-driven products and services driven by technology and 24-hour customer support.
After consolidating its position as a brand recognized for its reliability and transparency, MakeMyTrip launched its operations in India in 2005, offering travelers the convenience of booking trips online with a few clicks. It then continued to diversify its offering by adding a wide variety of online and offline products, and remained at the forefront as its technology continually evolved. All to meet the ever-changing demands of the rapidly developing global travel market. Thus, it has established itself as the leading travel company in the South Asian country.
MakeMyTrip’s subsidiary, Goibibo, is also the leading online travel booking brand in the area, thanks to a variety of hotels, flights, trains, buses and cars for travelers. It stands out for offering “the most reliable user experience in terms of faster search and booking, speed also applicable to payments, settlement processes or reimbursements”. Goibibo is also India’s largest online hotel booking engine, and one of the leading air aggregators, with a number one mobile application in the travel category: 70% of hotel bookings are made through this APP.
In its most social aspect, Goibo and the MakeMyTrip Foundation work for sustainable tourism in India, by investing resources and creating awareness: offsetting the carbon footprint, improving the ecological balance and restoring and reviving the heritage are some of their commitments. In addition, they promote support for the country’s disadvantaged groups and responsible tourism.
Indian market outlook
This new Dingus connectivity for our clients may be especially interesting for hotels that are looking to diversify their markets. It can also be taken into account that according to the IBEF (India Brand Equity Foundation) report, India will be among the “top five global business travel markets by 2030, and spending on this segment in the country is expected to triple”. Another indicator points out that the forecast of economic growth in India at the end of 2019 will be 7.4%. The country is part of the group known as BRIC (Brazil, Russia, India and China). In practice, these are the four emerging markets that have been driving the global growth of tourism for a decade. They represent new business opportunities for destinations such as Spain and, as we said, those hotels that are committed to diversifying the arrival of international travelers.