The integration with Lattitude Hub, the alliance of tourism entrepreneurs from the Canary Islands that operate as a tour operator, B2B and B2C channel, is now ready for our customers. They ensure that their essence, identity and effort are brought together in Canarian Airways, a brand “that moves towards an offer that brings the Canary Islands destination closer to each and every one of the people who want to travel”.

Lattitude Hub is constituted at the end of 2019 as the parent company that covers the brand, made up of 14 hoteliers in Tenerife. They define themselves as “more than an airline company: we are a group of hoteliers who specialise in offering unique experiences to those who visit us. The destination and all the knowledge we have of it makes it very easy for us, but we work to ensure that our clients’ journey begins as soon as they imagine themselves on our beaches”. The proposal of this integration is to link the Canary Islands with peninsular destinations (and European destinations in the future) at affordable prices, with a differentiated and high quality treatment”.

Where do guests arrive at your hotel with Lattitude Hub?

From Spain.

What are the hotel contracting destinations?


What does the integration with Dingus bring to Lattitude Hub?

“Many of our partners connect with Dingus”.


Connectivities are an essential and strategic part of Dingus

We are dedicated to each of them in an intensive way, ensuring not only that they meet the needs and priorities of our customers, but also that they offer the maximum possible functionality and profitability. As a technological partner of the hotel establishment for commercial management – from availability distribution to reservation management – and taking into account all the technical evolution of the sector, we consider as connectivities from the services added to the web (such as chatbots and sales reinforcement messages), to sales management tools, reservations and collections, through sales and distribution channels.

We have our own integration protocols, something that allows us to adapt to the technical, commercial and operational needs of each sales channel, making the most of the functionalities of our tools. And since we are constantly evolving them according to the needs of the market and our clients, we have the agility to transfer those product and market advances to our integrations. By betting on integrations based on our APIs, we achieve greater integration agility and the incorporation of sales channels to our portfolio, exceeding 500 connectivities.


Cristina Torres. Corporate communication and media relations