We offer our clients the integration with Bakuun, recently incorporated to the Dingus connectivity catalog, and willing to contribute “to all the hotels in Spain and the Caribbean with more revenue and more sales channel“. The digital platform connects customers and users with different hotel inventories “making it easier for these and suppliers to boost business growth through distribution channels and differentiated content, while offering – says Anna de Simone – a profitable and technically efficient approach to doing business”.

This UK channel assures that its strategy “is not to compete with the big OTAs, but to make a niche for ourselves by supporting hotels so that they can sell and market a differentiated inventory of rooms. Of course -adds the Bakuun business development manager for Italy and Spain- we will have a part of the business selling traditional hotel rooms, but to market ourselves as an alternative we will be focusing heavily one our Day Use/Day Office, Meeting Room and Package Product”.

De Simone announces that changes are in progress during this first quarter of 2021: “our Bakuun.com site will become our corporate homepage, and subsequently we will create 4 new websites for each of our products. These will be very clear about rooms, day use/day office, meeting rooms and packages, which will allow us easier access to the market. We are now selling in the B2C and B2B space to external agents to ensure maximum exposure, but we believe it is crucial to emphasize that we give the hotel total flexibility to decide its own distribution strategy“.

Through the extranet, Bakuun will give the property “full access to the control where the product is listed. For example, they may only want to sell to travel agents and not in the B2C space, so they could make the switch and that’s it. For the sale of traditional rooms, we only seek to receive the BAR rates and those provided will be the ones we sell, as we have no interest in managing the prices (which is why the hotel already has a Revenue Manager). In addition, this will ensure that the integrity of the rates is respected”. Anna de Simone also explains that they won’t continue to distribute any rates to online partners because “if we do, we won’t be able to control the distribution and therefore cause problems”.

Where do guests arrive at your hotel with Bakuun?

Their focus is global in the home market, but they are now bidding heavily in Asia (Hong Kong, Thailand, Singapore, Indonesia, Vietnam, Malaysia and the Philippines) and Central/Western Europe (UK, Germany, Italy, Spain, France, Austria and Switzerland).

What are their hotel recruitment destinations?

All, although Bakuun’s intention is to reinforce that the source markets are also the destination markets.

Contact with Bakuun:

Anna de Simone a.desimone@bakuun.com

Do you know what the collaboration between Bakuun and Dingus brings?

For Anna de Simone “with Bakuun, Dingus has a partner that can help hotels to sell more than the room night, allowing them to market meeting rooms, day use … And we will be the only B2B player that does, thus increasing distribution. In addition, our solution for airlines is a truly unique product for hotels: we help airlines so that, in the event of flight disruptions that cause delays (short or long), we provide a platform capable of accelerating the hotel booking process, the transfer to the airport and the issuance of digital meal vouchers”.

Connectivities are an essential and strategic part of Dingus

We are dedicated to each of them in an intensive way, ensuring not only that they meet the needs and priorities of our customers, but also that they offer the maximum possible functionality and profitability. As a technological partner of the hotel establishment for commercial management – from availability distribution to reservation management – and taking into account all the technical evolution of the sector, we consider as connectivities from the services added to the web (such as chatbots and sales reinforcement messages), to sales management tools, reservations and collections, through sales and distribution channels.

We have our own integration protocols, something that allows us to adapt to the technical, commercial and operational needs of each sales channel, making the most of the functionalities of our tools. And since we are constantly evolving them according to the needs of the market and our clients, we have the agility to transfer those product and market advances to our integrations. By betting on integrations based on our APIs, we achieve greater integration agility and the incorporation of sales channels to our portfolio, exceeding 500 connectivities.