• Dingus deployed 15 professionals at the last edition of the International Tourism Fair in Madrid, sharing the company’s technology news and trends for 2022 with our stakeholders.
• The future Dingus + T platform was officially presented in the SegitturLab space, where Paula Servera and Milena Galindo presented the possibilities of Dingus DataHotel and the future Dingus Smart Channel Manager.

This year’s edition of Fitur 2022 has allowed a face-to-face meeting with customers, partners and new hotels and operators interested in Dingus technology for tourism marketing and distribution. And it has done so with a very satisfactory assessment by the team of 15 professionals of the company deployed at the fair. All the departments involved in the day-to-day running of Dingus were able to meet and explain to our stakeholders the new products already on the market, as well as to advance those that will arrive in the second half of the year.

The Dingus + T platform at SegitturLab

The main collective event at Fitur took place in the SegitturLab space, where Dingus + T was presented, the future platform towards which the company’s products and services are evolving, and on which it has been working intensively over the last few months. You can see this proposal summarised in less than two minutes of video, by clicking here.

In the second part of the meeting, the two business development directors of Dingus, Paula Servera for the commercial area and Milena Galindo for the partner area, shared with the attendees the highlights of the new proposals for 2022. All of them are based on the evidence that “digital transformation is moving companies from a world defined by processes to a world based on data”.

The tool to facilitate this, Dingus DataHotel, is now available on the market to “optimise revenue generation and find new opportunities, as well as reduce operating costs, improve the quality of products and services, and also customer outcomes. The increase in digital density -said Servera- requires an Open Innovation strategy that is optimised when data from different sources are grouped together in the same tool, which offers the hotel the possibility of broadening the vision of the business and decision-making at all times”.

The data culture that Dingus is committed to implies the ability to organise them in order to be able to interpret them thanks to Big Data technology. This ensures efficiency, since “strategic information is not enough if it becomes obsolete, it must be available in real time, because historical data is no longer useful. We believe –said Paula Servera- that for hotels to recover, they will need access to real-time pricing intelligence and to capitalise on demand. We can’t predict exactly when a market is going to recover, so you have to stay on top of trends to capture them and take action immediately. That’s why Dingus DataHotel works with predictive models that seek to determine trends and patterns“.

From Milena Galindo’s perspective, this digital transformation in which we are all immersed “involves adapting to the changing responses of customers and markets where demand is generated. Mobile and Artificial Intelligence, for example, generate new purchasing and communication habits on the part of travellers, while also creating new types of products and companies that make up the hotel distribution ecosystem. But it is essential to be agile in incorporating new technologies to meet this demand”.

Dingus’ response to all this is the Smart Channel Manager that is being developed and will be available in the second half of this year, with a focus on management and control capacity to “be able to visualise all the tasks, the status of each one, and to be able to activate them. But also – said Galindo – to be able to visualise the performance of your integrations, to have a defined and guided operational flow. This future channel is designed not only to facilitate the management and operation of distribution, but also to allow more control, security and traceability. More efficiency. And of course, the implicit digital transformation will also allow you to automate tasks and processes, directing resources towards value generation”.

Dingus + T’s presentation also highlighted how omnichannel communication “is essential to get to see the customer experience in a complete and comprehensive way, and design a truly customer-centric strategy. It also facilitates operations, and this is something that is already possible with Artificial Intelligence and Machine Learning”.

The presentation concluded with a brief assessment of Dingus’ 15 years in the market and one of its main values: the distribution map. It was explained that “diversification, the pace of expansion of this, and the commitment to the most relevant channels for the hotel, has led us to ask ourselves how, in addition to providing integrations in a timely manner, we could offer added value… and we have found the answer in presenting this map in a much more visual, detailed and connected way. Also in attracting the concepts of automation, Big Data, AI and Machine Learning, bringing them down to practice with intelligent mappings and suggestions through the cross-analysis of the products sought and sold in a hotel, with the performance of each channel and with the comparison of the context, of its competitive set”. This will make distribution and sales management more efficient, resulting in better results for the hotel. And this cross-analysis will be made possible by the integration and exchange of data between the Smart Channel Manager and Dingus DataHotel in the immediate future: at Dingus +T. We evolve by innovating.

Cristina Torres. Corporate communication and media relations

cristina.torres@hittgroup.es