The speakers at the Connected to Sell of Dingus in Mexico dealt with global solutions to boost the marketing of the hotel product, the challenges posed by technology, direct sales, and the new requirements of customers.

 The event was the ‘coming-out’ of Dingus two years after its implementation in the country, bringing together a large representation of the Caribbean tourism industry.

 Within the large tourist industry, online travel agencies and tour operators are two of the main creators of wealth in industry. In addition, both are facing a particular challenge: the clear cut in the distance that makes just a few years between the online marketing and conventional. What role play the hotels front these two realities?, how they can afford the maintenance of its visibility on one and another conduit, in constant evolution, or what are the options and keys of direct sales?.

In Dingus, we believe that these aspects are not only important for each one of the actors on an individual basis. Also in a collective manner, facing the current scenario and its prospects for the future from a global perspective. And that is why we decided that the event Connected to Sell recently organised in Cancun to celebrate the establishment of the company in Mexico, initiated two years ago, also had to serve to provide guidance, solutions and constructive debate.

For this we have with some of the experts who know best and dominate the current situation and the possibilities in the medium term. Presentations by Alejandro Lazcano (Excellence Group), Pablo Castro (Expedia) and Natalia Torres (Despegar) allowed address the challenges of the distribution of the hotel product. The experience and knowledge of professionals two OTAs, as well as the renowned hotel chain, have highlighted the indispensable role of the STRATEGY, in capital letters, to compete in the current time and position in the imminent future of the sector.


But there are other important tools to consider. While Alejandro Lazcano addressed the sale keys – control of brand, price and positioning of the product-Natalia Torres explained the evolution of the .com in the tourist market and what should keep in mind a hotel when you work with them. For his part, Pablo Castro focused his intervention on the need that the prices live in all stages of the sale of a hotel, pointing the essential mathematics for a fee and the review of how criteria are structured. The Senior Product Manager for Expedia said the important thing is the quality of the fare for your company, pointing that “rely on partners like Dingus guarantees an essential part of this approach”. The papers also tried to issues such as the experiences of customers and the transformacion-evolucion of different business models.

The rear panel discussion, moderated by the COO of Dingus, Javier de Cabo, focused on the segmentation of the market. It featured the participation of Despegar, BestDay, Bahia Principe and the Anahuac Cancun University, whose tourism students also participated in the debate and in the event.

Connected to Sell was held at the Hotel Riu Caribe Cancun and brought to nearly 200 guests from the tourism industry, many of them clients of Dingus. A public that the firm was able to celebrate its presence in Mexico, two years after starting its process of internationalization, and thank the high degree of acceptance and recognition of the company.


To close the ceremony, the President of the Hitt group to which it belongs Dingus, exposed the mission and vision of the company, as well as the situation of the tourism industry and its horizon 2030. Jaume Monserrat stressed his desire and will that the brand becomes a reference ‘with seal Mexican’ for all purposes, something viable for Dingus thanks to a strategic approach in the country to achieve its goals of growth as a global brand.