- The hotel chain has hotels and resorts on the Cruz, Ensenachos and Guillermo Cays, as well as in Holguín, Havana, Trinidad and Varadero connected to Dingus® technology.
- In addition to the technological possibilities of the Bookincenter platform, with Dingus® Iberostar has at its disposal the main market operators from Canada, USA and LATAM, which, together with the European market (although to a lesser extent), are the ones that are strongly reactivating on the island.
Cuba’s needs in terms of commercialisation and hotel distribution are aimed, according to its Ministry of Economy and Planning (MEP), at receiving almost two and a half million foreign travellers by 2022. This figure was considered feasible at the reopening in November last year, after the island was closed due to the pandemic. However, the war in Ukraine and the immediate drop in Russian tourism (which in 2021 was, according to Cuban official sources, the main outbound market) is forcing the sector to rethink strategies and options.
Now Cuba is once again looking with great expectations to tourists from the USA, Canada and LATAM, mainly, without ruling out an increase in Europeans. Offering all these options, especially those of North America for the Caribbean destination, is part of the line of integrations in which Dingus® is working, with the largest investment in the development of our distribution map in recent years focused precisely on Canadian and American operators. The result, says CEO Jaume Monserrat, is that “Dingus® has a wide and complete range of channels, segmented by market and activity (OTAs, TTOOs, travel agencies, bed banks, DMCs, integrators…) and we have spent many months working more actively with them to improve and increase the sales capacity of hotels”.
This line of collaboration has generated trust, both from customers and connectivity partners, which is “the basis of the quality of our services and the guarantee of maintaining the levels of efficiency required by the hotel product distribution market“. And it is also one of the reasons for Iberostar’s commitment to connect to Dingus® technology in Cuba. We are really satisfied with this important relationship which, as suppliers, implies having one of the most important hotel companies in the world in our client portfolio, and with which we also share our origin and headquarters on the island of Mallorca.
Iberostar Hotels & Resorts Cuba
Belonging to the Iberostar Group, a Spanish company wholly family-owned since 1956 and a world leader in responsible tourism that leads projects as committed to the oceans as Wave of Change, the hotel division has almost twenty establishments in Cuba, both beach and urban, spread between the Cruz, Ensenachos and Guillermo Cays, as well as in the areas of Holguín, Havana, Trinidad and Varadero.
Iberostar Hotels & Resorts stands out for its range of establishments in unbeatable locations, both in the heart of Cuba’s main cities and on the seafront, excellent service and an unbeatable gastronomic offer. The hotel company assures that “Cuba is an ideal destination for a family or couple’s holiday, offering visitors everything they need to relax and enjoy an unforgettable experience”, whether in urban or coastal tourism.
Dingus® DataHotel Indicators for Cuba 2022
The Cuba destination, according to the indicators that we observe in our Big Data technology platform Dingus®DataHotel, currently has the North American market of the United States and Canada as the main issuer of tourists, followed in importance by LATAM and, to a lesser extent, by Europe.
In terms of connectivity, TTOOs account for 74.2% of total activity, while online agencies account for just 4.4% of current bookings by 2022. The main sales channels are Sunwing, Transat and Schauinsland Reisen.
The most booked stay is 5 to 7 nights in 58.1% of the cases, followed by weekend breaks (21.8%). In terms of booking in advance, most bookings are made between 31 and 90 days in advance (32.6%), followed by a booking window of 8 to 30 days (27.5%). In terms of cancellations, Cuba has 29.4% of cancelled bookings, a better figure than the average in the Caribbean, where it is currently 34.5%
Cristina Torres. Corporate communication and media relations
cristina.torres@hittgroup.es
