• The employers’ association of small and medium-sized enterprises in Mallorca, PIMEM, has just published its first report on the prospects for tourism recovery, in which we have had the opportunity to participate, along with other companies in the Turistec cluster. After collecting all the information from the collaborators in the study, the consultancy firm Procesing Smart points out how the island’s SMEs can help in the reactivation of tourism, which is “the driving force behind the rest of the economic sectors”.

PIMEM (Federation of Small and Medium Enterprises of Mallorca) has produced its first tourism report, focusing on reactivation. Jordi Mora and Lluís Sánchez, president of the Mallorcan employers’ association and CEO of Procesing Smart, respectively, are members of the expert committee of the Turistec cluster, with which we are associated. For Dingus it has been a great opportunity to share our information with three other technology companies that have also collaborated with the contribution of their data and forecasts.

The mallorcan federation points out that “Fideltour, Juniper, Dingus and Roiback have outlined the behaviour of bookings in a changing scenario, where we are all waiting for the news, the evolution of the pandemic and vaccinations”. Apart from these important nuances, “the report points out that the main increases in bookings will be in May, with figures rising during the summer, and a significant improvement in September. But last minute bookings prevail and a high level of buying interest is detected”. Mora stresses that “a new customer profile has been detected that asks for more security, non-crowded environments, more personalisation of the offer, more sustainable and flexible offers. In addition, they are opting for brands that generate trust”.

For Sánchez, based on the information provided, “there is a trend that needs to be analysed in detail. Today the package tour is blocked, the independent traveller is limited by restrictions… although it is interesting to see how national tourism is going to evolve in terms of getaways, Easter or even summer holidays”.

Specifically, the information from Dingus (dated 2 March) showed that, in the hotels connected to our platform, bookings were 61% lower than last year on the same dates, 46% lower in the case of hotel nights. In the distribution of rooms, our DataHotel tool showed the predominance of bookings for two adults and for stays of 1 to 4 days.

The support of small and medium-sized enterprises for tourism

The report reflects on the fact that “if Covid has changed us all, it is logical to think that the way of doing tourism will also have changed… What will the new consumer, the new tourism and the tourist season be like?”, The document attempts to respond to all this, and concludes with proposals in which SMEs can collaborate: from encouraging the attraction of other less traditional markets to the Balearic Islands, to attracting digital nomads or remote workers and complementing sun and beach tourism with other cultural, gastronomic and sporting tourism, etc.