• The 43rd edition of the Anato Tourism Showcase, held in Bogotá, has now closed its doors, consolidating its position as one of the most important fairs in the sector for the promotion of Colombia. Tourism in the country has grown exponentially and the government’s goal is to welcome 7.5 million foreign visitors by 2026.

For another year Dingus® has participated in Vitrina Turística, organised by Anato, the Colombian Association of Travel and Tourism Agencies, which brings together 700 agencies from all over the country. The meetings held by David Delgado and José Luis Tovilla, from our delegations in Spain and Mexico respectively, served to consolidate relationships with our Latin American and Caribbean clients present at the event, as well as to explore business opportunities with hotels and hotel chains interested in our offer.

It has also made contact with the main distribution channels operating in the region that are integrated with Dingus®, as well as other interested parties, knowing that “our links with American, Canadian and local market operators are one of the assets of the sales operation that is most valued not only by the Colombian hotel industry, but also by other destinations represented at the fair, such as the Dominican Republic, Cuba, Panama, Mexico and Costa Rica”.

The Dingus® brand is widely recognised in LATAM and the Caribbean, where our portfolio of hotels continues to grow because it represents “a solid and reliable technological proposition“. At Anato, it has been possible to develop the possibilities of Dingus®+T as “a business platform that concentrates all our services in a single environment. Its main advantages range from a single login to access all products, to an overview of results, direct access to Dingus® support, effective ticket tracking, receiving alerts and news, or updating available channels”. It is also the platform that brings together the various players in the distribution chain, both sales channels and service providers.

In a few weeks’ time we will be attending other important tourism events such as Tianguis (10-12 April), DATE (24-26 April) and FIT-Cuba (2-5 May), but first we hope to see you at ITB-Berlin on 5, 6 and 7 March.


Cristina Torres. Dircom Dingus®