• The consultancy, with which Dingus® has been working for almost two years to optimise our own digital transformation process, brought together more than 8,000 participants and companies from all over the world at its annual event in Barcelona.
  • Jaume Monserrat, CEO of Dingus®, summed up the presentations, speeches and round tables by saying that “we are facing a profound business review based on processes, talent generation and retention”.

The year 2025 is practically around the corner, and according to Gartner, “companies need to be clear about the impact of artificial intelligence on their businesses and business models. CIOs (Chief Information Officers) will need to understand the role they have to play in supporting not only strategies, but also the implementation of operating models where technology must accelerate the democratisation processes that AI implies”. All this will lead to “a profound rethink, from the business processes themselves to the generation and retention of talent”. The challenge is clear: according to the consultancy itself, 38% of CIOs do not have an AI vision and only 4% say their data is ready”.

This is how Jaume Monserrat sums up the key takeaways from the Gartner IT Symposium/Xpo™ conference that just took place in Barcelona, an event that has established itself as the world’s most important gathering for CIOs and IT executives, bringing together more than 8,000 attendees over three days. Companies from around the world and Gartner partners attended presentations, roundtables, meetings and interviews with technology and business personalities. Aimed at large, medium and small companies, this year’s symposium focused on the emergence of AI “and what it will mean in terms of business models, organisational change, new job roles, and the impact this technology will have (and is having) on the strategic and operational aspects of the business to achieve its goals


Two years of collaboration for the digital transformation of Dingus®.

Next February, it will be two years since Dingus® chose Gartner as its partner to embark on a path of complete digital transformation, which “given what we’ve seen, is essential to face this new wave, which will mean that by 2030 we won’t even remember how we work now. Just as it is already difficult to explain, let alone remember, how we worked before the Internet,” said the CEO and co-founder of the tourism technology company after being invited to the congress. Monserrat congratulates Gartner on the quality of the entire structure of the symposium, from the presentations to the organisation itself, and is convinced that it has been possible to share knowledge that is particularly valuable for business at this time.


Cristina Torres. Corporate communication and media relations