- The Balearic island was once again the destination with the most searches in April in hotels connected to Dingus in Spain and Portugal. It leads the trend of interest, followed at a considerable distance by Tenerife. The areas of Punta Cana (which is soaring compared to March) and Riviera Maya, stand out among the Caribbean destinations.
- The Dingus DataHotel trend graphs are an important element for the hotel, helping to define their strategies and try to convert the search into a booking.
Etoolinnovation is working to incorporate different dashboards and reports into Dingus DataHotel that analyse search trends in more than 1,200 connected hotels in 25 countries and 52 destinations, taking advantage of the more than 1,000 million monthly product search requests we receive. In the geographical segment of Spain and Portugal, the indicators of our Big Data-based platform place Mallorca as the destination that attracted the most interest during April, with 29.8% of searches, followed by Tenerife with 13.1%. In this way, the Balearic Island is up more than six percentage points and the Canary Island is up almost 3% compared to March searches, consolidating its position in the analysis of the Spanish territory. They are followed, with figures of around 7%, by the Costa Dorada, Lanzarote and Gran Canaria.
In the Caribbean, potential customers are mainly looking for hotels in Punta Cana, with a spectacular rise from 7.2% in March to 35.4% during the weeks of April. The Riviera Maya, with 23.6% of searches, is in second place.
Thinking about the April-June quarter and more in couples than ever before
Globally analysing all hotel destinations connected to Dingus, the predominant searches in such an uncertain scenario are now short-term. More than 50% of the requests are distributed between April and June, coinciding with the start of the summer season. While last month’s requests accounted for 16% of searches, those in May almost reached 21% and those in June exceeded 15%. It seems that, when it comes to planning holidays, users are looking for a month ahead…
The indicator for couples continues to be very high: 82.2% of searches include the option of a room for two adults without children, and for the moment other types of accommodation by type of client are not significant.
We can see that people are thinking about holidays. Searches for stays longer than 5 nights in Spain account for 62.2%. In the Caribbean, the preference for short stays (1 to 4 nights) is greater, which seems to confirm the perspectives detected at the Tianguis fair, that destinations such as Mexico will have, for the moment, more national or local tourists due to the absence of quarantines after the trip in most of the surrounding countries.
4* in Spain and Portugal and 5* in the Caribbean.
In terms of the hotel chosen, the difference in establishment typology between the Spanish and Portuguese segment (which we have focused on given the high number of Dingus clients in both countries) and the Caribbean is clear: in the Iberian Peninsula 65 out of every 100 searches are for a four-star hotel, while in the Caribbean area of the American continent, where the high category resort model abounds, practically 74% of the searches are focused on 5-star hotels.