- In the second edition of ‘Tianguis Turístico Digital’, Dingus has verified that the country’s hotels are committed to taking refuge in their closest clients in the short and medium term, as Mexico and a large part of LATAM are free of post-travel quarantine. The fair has grown by 35% in participation, closing the edition with almost 16,100 virtual business appointments, 238 exhibitors and 61 countries represented.
- We currently connect our clients in the area with 7 of the top 10 channels that Mexican hoteliers identify as priority channels to reach the tourist profile they now seek.
The second ‘Tianguis Turístico Digital’ recently held has allowed us to listen to the needs of our clients in Mexico in particular, and of hoteliers in the area in general. The vast majority agree on the opportunity to compensate for the tourism crisis caused by the pandemic with a local client, arriving from their own country or from other Latin American countries where travel restrictions are not the same as those applied in other source markets.
To achieve this goal, Dingus has reminded the hotels connected to Bookincenter that we have integrated 7 of the 10 most requested national channels by the sector in the area. In total, 23 national channels and agencies and more than a hundred international ones operate with Dingus in Mexico, offering an ecosystem of connectivity that covers any issuer who wants to book in the Mexican destination. The volume responds to the priority we have given to this market: between 2020 and so far in 2021, we have increased the number of connected channels by 25%, and we continue to work to expand the list.
In general, the optimism and prospects at the tourism fair are more encouraging than at the last edition. However, it is important to note the nuance that has been conveyed to us by Mexican hoteliers, regarding the need not to focus so much this year on international markets that depend on the opening and/or closing decisions of the country of origin. The focus on domestic tourists presents good opportunities, in a territory with more than 128 million inhabitants, and with a traveller in the Riviera Maya area, where the bulk of our clients are located, characterised by a medium-high purchasing power.
In Dingus’ Big Data technology-based platform, #DataHotel, we observed that sales in the area remain relatively constant, without the ups and downs that we detected in the European market and details such as that, as it is mainly the domestic market, short stays are the most booked and the booking window is high. Our conclusion is that Mexicans intend to spend this year’s holidays in their country.